This week, the Missouri 2020 Census Complete Count Committee launched a statewide media campaign to educate Missourians on the importance of being counted in this year’s census. The campaign will receive help from notable figures such as Ozzie Smith, Benji Molina, and Maya Moore and will utilize messaging developed by the Missouri Foundation for Health’s Missouri Counts Initiative.

Census Day is April 1, 2020. In mid-March, Missouri citizens will begin receiving postcards asking them to respond to the 2020 Census through the 2020 Census website or by phone or mail.

The state’s 2020 Complete Count Committee is asking all Missourians to make sure all people living in their household are counted. When all Missourians are counted, communities receive more funding for education, hospitals, roads, and more.

Below, you can find links to a summary of the Committee’s Media Plan, as well as a preview of the campaign’s creative work:

Media Plan Summary
Creative Work Preview

Important 2020 Census Information for Missouri Cities

The Complete Count Committee and Missouri State Demographer want to make all cities in Missouri aware of the following information regarding the Boundary and Annexation Survey program (BAS) run by the U.S. Census Bureau.

The Census Bureau is now conducting the BAS. The BAS is the last opportunity for cities to properly document their corporate limits with the Census Bureau before the 2020 Census.  If the Census Bureau does not have accurate corporate limits for a city, it cannot properly determine which homes to count inside or outside of the city. This may lead to inaccurate count for that city.  An inaccurate Census count for a city can mean a direct, and significant, impact on a city’s federal funding for the decade following the Census. 

For more information, review the following resources from the U.S. Census Bureau: